The Swiss House of Egyptian Cotton
Luly is all about improving your comfort and we believe that starts where all good things should start, with high-quality materials. Our mission is to offer robust products, designed to accompany you for a long time.
Say goodbye to items designed to degrade and be replaced, goodbye to endless collections destined to go out of style, we bring simplicity and peace of mind into your life.
At Luly, you will find timeless products, made with only the best elements. We travel the world so you don't have to, and the first stop on this journey is the Egyptian cotton bed sheet, known to be the best cotton since ancient times, making it almost mythical.
No matter what material we work with, we will always inform you of its origin and provide you with the tools to understand why it is the best.
Welcome to an essential way of life, welcome to Luly.
Meet Magdy
Meet Magdy, the founder of Luly. At 31, this Swiss-Egyptian, with a background in luxury hospitality, wanted to bring the quality of grand hotels directly into your bedroom.
Inspired by his Egyptian roots, he offers a collection of Egyptian cotton sheets combining softness and 5-star hotel quality. Magdy believes that every night deserves to be exceptional; and he is here to offer you that experience at home.