The Swiss House of Egyptian Cotton
Luly aims to improve your comfort, and we believe that starts where all good things must start: with high-quality materials. Our mission is to offer durable products designed to last you a long time.
Say goodbye to items designed to deteriorate and be replaced, and to endless collections destined to go out of style. We bring simplicity and peace of mind to your life.
At Luly, you will find timeless products made exclusively from the finest materials. We travel the world so you don't have to, and the first step on this journey is Egyptian cotton sheets, renowned as one of the finest cottons in the world, making them almost legendary.
Whatever material we work with, we will always tell you where it comes from and provide you with the information you need to understand why it is the best.
Welcome to an essential lifestyle. Welcome to Luly.
Meet Magdy
Meet Magdy, the founder of Luly. Drawing on his experience in luxury hospitality, this Swiss-Egyptian entrepreneur wanted to bring the quality of grand hotels directly to your bedroom.
Inspired by his Egyptian roots, he offers a collection of Egyptian cotton sheets combining softness with five-star hotel quality. Magdy believes that every night deserves to be exceptional, and he is here to bring that experience to your home.
